Whether you're a startup with a team of 10 or an established brand with 1,000 plus, we’re brand builders who can collab with your internal staff to solve creative problems more effectively and efficiently. 👍👍
Here are some of the brands and
startups we’ve worked with.
People think startups are exciting and that established brands are boring. The biggest lol is that every brand was once a startup.
A startup can have an amazing product offering, they just need help introducing it to the world. A brand can be very well known, but still be looking for a new way to communicate with their core consumer audience.
Our collaborative approach helps launch startups by amplifying what makes them special and enables established brands to re-communicate what once made them exciting. We’re able to plug-in and work seamlessly alongside your existing internal marketing department — getting to effective creative solutions more efficiently. We understand the current culture climate and love empowering internal teams to take full advantage of it.
We are brand builders who collab directly with your internal marketing team supporting them from the initial strategy phase, through to creative development and into final production.
Here’s what we’re awesome at...
Raised by the 90s and two fearless moms, Paul Parolin and Zachary Muir-Vavrina first met studying advertising at OCAD University. They immediately bonded over all things creative and a shared dream of one day having their own creative offering. Working directly with the changemakers at startups and established brands.
After school, the two went their separate ways, starting careers that would span over two decades and take them from top multinational agencies like Ogilvy in Toronto to Anomaly in Amsterdam.
Over the years, they worked on global brands such as Coca-Cola, KIA, Rogers, Kraft, Cadbury, Unilever and Jack Daniel’s. Creating campaigns honoured by pretty much every award show from Cannes Lions International Festival of Creativity to The Advertising and Design Club of Canada.
In 2016, the two reunited as a creative team and started Linda & Linda. This allowed them to work directly with marketing teams at some of the country’s top brands and startups, supporting them in getting to more effective creative solutions more efficiently.
So far, their work has been recognized by Forbes, Advertising Age, WIRED, Fast Company, CBC, and even Prime Minister Justin Trudeau.
But their greatest achievement to date, is naming their company after their moms. Two super inspiring positive women who both happen to have the same name.
"L&L were partners from day one. Their proactive and collaborative approach allowed us to bring two iconic Canadian brands together in a short period of time. We were thrilled with the results and it was a true team effort every step of the way."
— Karen Zuccala, Former VP Global Marketing
"As a startup, it was important for us to get this campaign right and deliver a very specific message to Canadians. Linda & Linda was able to effectively understand our needs, plug into our existing team and turn the campaign from a big-sky idea into a real-life execution. This campaign is a significant milestone for us, and working with Paul and Zac made the experience easier than I could have hoped for. It was a dream collaboration."
— Jon Christensen, CEO
"Zac and Paul were a pleasure to collaborate with and they surpassed our expectations. Their creative work simplified the complex and elevated our brand. All stakeholders were thrilled with their execution."
— Nicole Allis, Director of Communications
"We had an amazing experience working with Zac and Paul. They understood our vision and created something truly awesome."
— Osama Siddique, Co-CEO
"Hiring L&L was one of the best decisions I made as the Head of Marketing at Travelzoo! What struck me was both Paul and Zac's willingness to have a positive, "yes, and" attitude to any creative challenge."
— Candy Lee, Former Head of Marketing
"Paul and Zac revamped and sharpened our look. Some changes were bold; others, subtle. They dove deep and sweat the details while always thinking about the big picture of the brand."
— Jason Chow, Managing Partner
"L&L were partners from day one. Their proactive and collaborative approach allowed us to bring two iconic Canadian brands together in a short period of time. We were thrilled with the results and it was a true team effort every step of the way."
— Karen Zuccala, Former VP Global Marketing
"As a startup, it was important for us to get this campaign right and deliver a very specific message to Canadians. Linda & Linda was able to effectively understand our needs, plug into our existing team and turn the campaign from a big-sky idea into a real-life execution. This campaign is a significant milestone for us, and working with Paul and Zac made the experience easier than I could have hoped for. It was a dream collaboration."
— Jon Christensen, CEO
"Zac and Paul were a pleasure to collaborate with and they surpassed our expectations. Their creative work simplified the complex and elevated our brand. All stakeholders were thrilled with their execution."
— Nicole Allis, Director of Communications
"We had an amazing experience working with Zac and Paul. They understood our vision and created something truly awesome."
— Osama Siddique, Co-CEO
"Hiring L&L was one of the best decisions I made as the Head of Marketing at Travelzoo! What struck me was both Paul and Zac's willingness to have a positive, "yes, and" attitude to any creative challenge."
— Candy Lee, Former Head of Marketing
"Paul and Zac revamped and sharpened our look. Some changes were bold; others, subtle. They dove deep and sweat the details while always thinking about the big picture of the brand."
— Jason Chow, Managing Partner